About

Twenty years of agency work,
taught to robots.

Small team. Real experience. A pile of AI agents doing the grind, and humans making sure the output is worth putting our name on.

Why we changed how we work

We have been building websites and running SEO campaigns for New Zealand businesses for over 20 years. In that time the single biggest problem never changed: the businesses that most needed good digital work were the ones least able to afford agency rates.

A tradie in West Auckland does not have $6,000 for a website and $1,800 a month for SEO. So they get a template site from a mate and never rank for anything, while the franchise down the road with a marketing budget takes all the enquiries.

When AI models got good enough to genuinely do skilled execution work, we did not use it to squeeze out more margin. We rebuilt the whole delivery model around it and dropped our prices to match. Websites from $699. SEO from $499 a month.

What we automated, and what we refuse to

Automated: keyword research, competitor analysis, technical crawls, page structure, first draft copy, image sourcing, meta tags, schema markup, internal linking, report generation, and most of our own admin.

Not automated, and never will be: strategy, quality control, fact checking anything about your business, judgement on design, the decision about whether something is good enough to publish, and the phone call when you want to talk to a person.

Every single thing that reaches a client is reviewed by a human first. That is not a marketing line, it is the process, and it is the only reason this model works instead of producing the generic AI slop the internet is drowning in.

Why "MONSTERS"?

Because the best tools should be a little bit terrifying in a good way. Powerful, unconventional, and far more capable than they look.

20+
Years experience
50+
AI agents running
541k
NZ keywords on tap
100%
Human sign off

Based in Auckland, working NZ wide

Designed, built and operated from Auckland, Aotearoa. Local support, local pricing, and an understanding of the New Zealand market because we are part of it.

Values

What we actually believe

🎯

Build what works

No AI for the sake of AI. If a thing does not save time or make money for a real business, we do not ship it and we do not sell it.

🔓

No lock in

Transparent pricing, month to month SEO, and you own your website and your domain. We want clients who stay because the work is good.

🤝

Stay human

AI does the tedious work so people can do the work that needs a brain. Every deliverable is checked by a person before anyone sees it.

💭

Say the honest thing

If SEO is wrong for your business, we will tell you. If your budget will not get results in your market, we will tell you that too, before you spend it.

Team

The humans behind the machines

👨

Joe Marinovic

Managing Director. Runs the business, handles the client relationships, and asks the hard questions about whether something is actually worth building.

👨‍💻

Dan McCarthy

Head of SEO. Twenty plus years of search experience, and the person whose process the AI agents were trained on. Signs off the SEO work.

👩

Ashleigh Lehmann

Google Ads Specialist. Paid search, tracking and conversion measurement, which is how we know whether the organic work is actually landing.

Plus about fifty robots

Named, specialised AI agents that handle research, building, writing, reporting and monitoring. They work nights. They do not have opinions about the coffee.

Want to work with us?

Client, partner, or just curious about how the robots actually work. Either way, get in touch.

Get a Free Quote ↗